Coffee is for Closers

NEW BUSINESS DYNAMICS |04

Is sales the new marketing? We review the widespread reappraisal of 'sales' underway at the moment, and recommend the marketing services sector embraces it.

New Business Dynamics |04, has leading industry figures adding their weight to a trend that suggests it's time to reconsider the role of 'sales'. Five short articles supply background and practical tips to help ensure yours and your organisation's attitude towards this fundamental function is in line with the realities.

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